Switching from Kajabi to Nova: a realistic migration playbook

Kajabi runs a polished course player. The reason most creators look elsewhere in 2026 isn't the player, it's the thin CRM, the light automation, the basic community, and the fact that everything outside courses lives in another tool. By the time you bolt on a real CRM, a real ESP, a community tool and a scheduler, you're paying for two stacks and stitching them with Zapier.

What moves automatically

• Courses, modules, lessons, video assets and downloadable files
• Member accounts and granular access rights (per-course and per-product)
• Active Stripe subscriptions, no re-billing or card re-collection required
• Contacts, tags, custom fields and the email history attached to each contact

What gets rebuilt, and almost always improved

Funnels, automations, sales pages and the community are rebuilt in Nova during the migration window. They get rebuilt rather than ported because Kajabi's funnel and automation models don't map one-to-one. We mirror everything side-by-side against your live Kajabi setup before we cut over, so there's no "will it work?" moment on go-live day.

A realistic 14-day timeline

1. Day 1–3: kickoff, access, audit. We catalogue every course, product, automation, sequence and active member.
2. Day 4–9: build and QA in Nova. Funnels, sequences, products, course shells, community spaces.
3. Day 10–12: dry-run with a sample cohort. You test as a real student. We test as you.
4. Day 13: students get a friendly re-login email. Your domain, your branding, your voice.
5. Day 14: Kajabi goes read-only. Stripe subs continue billing without interruption.

Three things that surprise people

First: students do not mind the move when the email is well-written. Second: the CRM upgrade matters more than the course UI upgrade, most creators discover within 30 days that they had no idea what their actual sales pipeline looked like on Kajabi. Third: the community moves better than expected, because Nova's community is a first-class product, not an afterthought.

What it costs

We don't charge for the migration on annual plans. The SaaS savings from collapsing your stack typically pay for the platform itself within the first 90 days.