Nova vs HubSpot
Nova logo
vs
HubSpot logo

Nova vs HubSpot.

HubSpot is excellent, and priced like it. Nova gives growing teams the same CRM, marketing and automation power without the hub-by-hub upsell.

Feature by feature

Where Nova lands vs HubSpot.

An honest read. Where HubSpot genuinely wins, we say so.

FeatureNovaHubSpot
Full CRM with pipelines
Email marketing & automationMarketing Hub
SMS marketing
Sales funnels & landing pagesCMS Hub
Courses / LMS
Community & memberships
Native payments & subscriptions
AI assistant (NOVA AI)Breeze add-on
White-label / mobile app

Why teams switch from HubSpot to Nova.

One price, not five hubs

Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub, each priced separately. Nova is one platform, one bill.

Funnels, courses and community included

HubSpot doesn't ship a funnel builder, LMS or community. Nova does, natively.

Built for operators, not RevOps teams

You don't need a HubSpot certified consultant to launch. Nova ships with templates and a migration team that does the work.

AI that's part of the platform

NOVA AI is included, not metered, not a separate Breeze add-on.

9 clients and £93K booked in our first 120 days on Nova. The funnels and follow-up did the heavy lifting.

Marissa Romero

Coach

4x ROI in the first quarter. We replaced six tools and our team actually uses the one that's left.

Mo Elbarky

Consultant

We average 8 qualified enquiries per month now, fully automated end-to-end. We weren't doing 8 a quarter before.

Gbemi O.

Training Org Lead

Switching from HubSpot, your questions

Will all my HubSpot data come across?+

Yes, contacts, companies, deals, tickets, properties, lists and workflow logic. We map HubSpot properties to Nova custom fields one-to-one.

What happens to my workflows?+

We rebuild every workflow in Nova's automation builder and test them against a staging copy of your contact data.

Is there downtime?+

No. HubSpot stays live during the rebuild. We cut over when you've signed off on a tested copy.

Book your free walkthrough

Pick a time that works for you.

30 minutes. No credit card. We'll show you Nova running on your kind of business and help you map out the move.

Leaving HubSpot?

Book your migration call.

30 minutes. We'll show you Nova running on your kind of business and map exactly how we move you off HubSpot.

Book a migration callNo credit card. 30-minute walkthrough. Free migration.
Book your free walkthrough

Pick a time that works for you.

30 minutes. No credit card. We'll show you Nova running on your kind of business and help you map out the move.