Privacy Policy

Data Controller: The New Ed Company Limited (trading as Nova Platform)
Company number: 13660615
Registered office address: 334-336 Goswell Road, London, England, EC1V 7RP
Operating in: United Kingdom
Contact email: contact@novaplatform.co

The New Ed Company Limited determines how and why your personal data is processed when you interact with our website and services.

We may collect and process the following categories of personal data:

Information you provide

• Name
• Email address
• Phone number
• Company name and role
• Information shared in enquiry forms or during booking
• Details shared during calls or follow-up communications

Technical and usage data

• IP address
• Device and browser type
• Pages visited and time spent on site
• Referral source
• Cookies and similar tracking technologies

Marketing preferences

• Subscription status
• Communication preferences
• Interaction with emails (opens, clicks)

We do not intentionally collect special category data (such as health, religion, or political views).

We use personal data to:

• respond to enquiries and contact requests
• manage and attend booked calls
• provide requested services and information
• send marketing communications where consent or lawful interest applies
• improve website performance and user experience
• analyse traffic and campaign performance
• meet legal, regulatory, and contractual obligations

We do not use personal data for automated decision-making that produces legal or similarly significant effects.

Under UK GDPR, we rely on the following lawful bases:

• Consent for mailing list subscriptions and optional marketing communications
• Legitimate interests to respond to business enquiries, improve services, and grow our business, where those interests are not overridden by your rights
• Contract where processing is necessary to take steps before entering into a service agreement or to deliver agreed services
• Legal obligation where required to comply with applicable laws

You may withdraw consent at any time for activities based on consent.

If you join our mailing list or request content, we may send emails about:

• insights and educational content
• services, updates, or events

Every marketing email includes an unsubscribe link. You can also opt out by contacting contact@novaplatform.co. We do not sell personal data to third parties.

We use cookies and similar technologies to:

• ensure the website functions correctly
• analyse traffic and performance
• support marketing attribution

You can manage or disable cookies through your browser settings. Some site features may not work properly if cookies are disabled. Where required, cookie consent is obtained through a banner or preference tool.

We may share personal data with trusted service providers who support our operations, including:

• website hosting providers
• booking and scheduling tools
• CRM and email marketing platforms
• analytics providers
• cloud storage and communication tools

These providers act as data processors and are contractually required to protect your data and use it only for specified purposes. We may also disclose data if required by law or to protect legal rights.

Some service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as:

• UK adequacy regulations
• standard contractual clauses
• equivalent lawful transfer mechanisms

We keep personal data only for as long as necessary:

• enquiry and lead data: typically up to 24 months after last contact
• mailing list data: until you unsubscribe
• client-related data: in line with contractual and legal requirements

Data may be retained longer where required for legal or accounting purposes.

Under UK GDPR, you have the right to:

• access your personal data
• request correction of inaccurate data
• request deletion in certain circumstances
• restrict processing
• object to processing based on legitimate interests or direct marketing
• request data portability where applicable
• withdraw consent at any time

Requests can be made by emailing contact@novaplatform.co. We may need to verify your identity before responding.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO): https://www.ico.org.uk

We use appropriate technical and organisational measures to protect personal data, including:

• secure hosting environments
• access controls
• encryption where appropriate
• staff confidentiality obligations

No system is completely secure, but we work to minimise risks and respond promptly to any data incidents.

Our website may contain links to third-party sites or platforms. We are not responsible for their privacy practices. Please review their policies before submitting personal data.

Our services are intended for businesses and professionals. We do not knowingly collect personal data from children under 16. If such data is identified, it will be deleted.

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the updated date shown at the top.

For privacy-related questions or data requests, contact:

The New Ed Company Limited (trading as Nova Platform)
Email: contact@novaplatform.co